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We receive a number of different types of information about you, including:

Your information

Your information is the information that's required when you sign up for the site, as well as the information you choose to share.

* Registration information

When you sign up for Marketingmodelbook, you are required to provide your name, email address, birthday and gender.

* Information you choose to share

Your information also includes the information you choose to share on Marketingmodelbook, such as when you post an update, upload a model when you take an action, such as when you add a friend, like a Page or a website, find contacts using our contact importers.

Your name, profile picture, networks, username and User ID are treated just like information you choose to make public.

Your birthday allows us to do things like show you age-appropriate content and advertisements.

Information others share about you

We receive information about you from your contacts, such as when they mention you in a comment, or add you to a group.

We may also receive information about you from the papers, models and groups you use, but only when you have given them permission. If you have given anyone permission to post information on your Wall, you can remove it from your settings.

Other information we receive about you

We also receive other types of information about you:

* We receive data about you whenever you interact with Marketingmodelbook, such as when you look at another person's profile, send someone a message, search for a contact or a model, click on an advert or make a purchase.

* When you post things like models or papers on Marketingmodelbook, we may receive additional related data (or metadata), such as the time, date and place.

* We receive data from the computer, mobile phone or other device you use to access Marketingmodelbook. This may include your IP address, location, the type of browser you use or the pages you visit. For example, we may find your GPS location so we can tell you if any of your contacts are nearby.

* Sometimes we get data from our advertising partners, customers and other third parties that helps us (or them) deliver ads, understand online activity, and generally make Marketingmodelbook better. For example, an advertiser may tell us how you responded to an ad on Marketingmodelbook or on another site in order to measure the effectiveness of - and improve the quality of - those ads.

We also put together data from the information we already have about you and your contacts. For example, we may put together data about you to determine which friends we should show you in your News Feed or suggest you tag in the models you post. We may put together your current city with GPS and other location information we have about you to tell you and your contacts about people or events nearby, for example, or offer deals to you that you might be interested in. We may also put together data about you to serve you adverts that might be more relevant to you.

When we get your GPS location, we put it together with other location information we have about you (like your current city). But we only keep it until it is no longer useful to provide you services.

We only provide data to our advertising partners or customers after we have removed your name or any other personally identifying information from it, or have combined it with other people's data in such a way that it is no longer associated with you. Similarly, when we receive data about you from our advertising partners or customers, we keep the data for 180 days. After that, we combine the data with other people's data in a such way that it is no longer associated with you.

Public information

When we use the phrase "public information", we mean the information you choose to make public, as well as information that is always publicly available.

Information you choose to make public

Choosing to make your information public is exactly what it sounds like: anyone, including people off of Marketingmodelbook, will be able to see it.

Choosing to make your information public also means that this information:

* can be associated with you (i.e. your name, profile picture, Marketingmodelbook profile, user ID etc.) even off Marketingmodelbook

* can show up when someone does a search on Marketingmodelbook or on a public search engine

* will be accessible to the applications and websites you and your contacts use

* will be accessible to anyone who uses our APIs.

Sometimes you will not be able to select an audience when you post something. This is because some types of posts are always public posts. As a general rule, you should assume that if you do not see a sharing icon, the information will be publicly available.

When others share information about you, they can also choose to make it public.

Information that is always publicly available

The types of information listed below are always publicly available, and are treated just like information you decided to make public.

* Name

This helps your contacts and associates find you. If you are uncomfortable sharing your real name, you can always deactivate or delete your account.

* Profile pictures

This helps your contacts and associates recognise you. If you are not comfortable with making your profile picture public, you can always delete it by hovering over your photo and clicking "Change Picture".

* Network

This helps you see whom you will be sharing information with before you choose "Contacts and networks" as a custom audience. If you are uncomfortable making your group public, you can leave the group.

* Username and User ID

These allow you to give out a custom link to your profile or Page, receive email at your Marketingmodelbook email address.

How we use the information we receive

We use the information we receive about you in connection with the services and features we provide to you and other users, such as your contacts and the advertisers that purchase adverts on the site. For example, we may use the information we receive about you:

* as part of our efforts to keep Marketingmodelbook safe and secure;

* to provide you with location features and services, like telling you and your contacts when something is going on nearby;

* to measure or understand the effectiveness of adverts that you and others see;

* to make suggestions to you and other users on Marketingmodelbook, such as suggesting that your contacts use our contact importer because you have found contacts using it, suggesting that another user add you as a contact because the user has imported the same email address as you or suggesting that your contact tag you in a model they have uploaded with you as a co-author.

Granting us this permission not only allows us to provide Marketingmodelbook as it exists today, but it also allows us to provide you with innovative features and services we develop in the future that use the information we receive about you in new ways.

While you are allowing us to use the information we receive about you, you always own all of your information. Your trust is important to us, which is why we don't share information we receive about you with others unless we have:

* received your permission;

* given you notice, such as by telling you about it in this policy; or

* removed your name or any other personally identifying information from it.

We are able to suggest that your Contact tag you in a model or paper by comparing your contact's modelbook to information we've put together from the models you've been tagged in. You can control whether we suggest that another user tag you in a model using the How tags work settings.

Deleting and deactivating your account

If you want to stop using your account, you can either deactivate or delete it.


Deactivating your account puts your account on hold. Other users will no longer see your profile, but we do not delete any of your information. Deactivating an account is the same as you telling us not to delete any information because you might want to reactivate your account at some point in the future.

You can deactivate your account on your account settings page.


When you delete an account, it is permanently deleted from Marketingmodelbook. It typically takes about one month to delete an account, but some information may remain in backup copies and logs for up to 90 days. You should only delete your account if you are sure you never want to reactivate it.


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